“Get to know some reasons as to why ongoing monthly SEO is more essential than a one-off SEO. Invest in it and your website will rank high for your most vital keywords.”
In our last blog ‘What Do You Think Your Website Really Needs to Rank – A One Off SEO or Ongoing SEO Services? Part I’ we have mentioned that ongoing SEO services are beneficial than one-off SEO service. We highlighted some major reasons as to why you should invest in the ongoing SEO services. The reasons included constant change of the search engine rules, the need for new and updated SEO friendly content and implementation of link building tactics.
In this blog, we will highlight some more reasons as to why ongoing monthly SEO is more essential than a one-off SEO. To know about them, read below:
Proper Implementation of SEO
For a website to maintain its rank high in the Search Engine Results Pages (SERPs) all it needs is an ongoing SEO rather than just a one-off SEO service. With ongoing SEO your website will be able to maintain its rank in Google and not be affected by the algorithms that often rank the websites down in the search results. Hire an SEO company in Perth for this and don’t consider to do SEO it all by yourself. SEO is not a simple job. It requires a team of experts who has practical knowledge of SEO strategies and you can only get this when you hire pros for the job.
Search Patterns Change
Search patterns usually do not stick around. They constantly change, which means users often use various terms to find products via search engines. In such a scenario, what you need to do as a business is monitor your keywords by using Google Analytics, competitor research, social media trends, keyword ranking tools & so on and make all possible changes in your website with those keywords to stay ahead of the competition and rank high in the search engines. And all these can only be done with ongoing monthly monitoring.
User Expectations Change
A website that’s ten years old won’t deliver the same user satisfaction, which a newly designed and developed one would offer. With the passage of time, user expectations have changed a lot. Nowadays users are expecting clearer content, friendlier and cleaner design, precise navigational directives, focused content materials & easy to use interactive forms. SEOs basically specialise in offering feedback on this user experience and user interface because these are the factors in on-page metrics, which are of great importance to the search algorithm of Google.
So, the fact is that SEO is an ongoing process. If you stop investing in it, you will stop ranking for your most vital keywords. So opt for the long term, sustainable strategy, which is going to earn you increased traffic, better ranking and a great ROI.